The New Luxury Sweatshirt

A statement redefining wealth and status. The New Luxury affirms that Black-owned is the true standard of excellence—where culture, creativity, and ownership set the bar higher than any label. It’s not about fitting into their definition of luxury; it’s about creating our own.

Shop our collection of Black pride apparel, Black empowerment clothing, and Pro Black apparel made to celebrate culture, confidence, and community. Every design represents strength, history, and self-expression—crafted for those who wear their pride with purpose.

• 100% cotton face
• 65% cotton, 35% polyester
• Charcoal Heather is 55% cotton, 45% polyester
• Fabric weight: 8.5 oz/y² (288.2 g/m²)
• Tightly knit 3-end fleece
• Side-seamed construction
• Self-fabric patch on the back
• Double-needle stitched rib collar, cuffs, and hem
• Blank product sourced from Pakistan

Disclaimer: This sweatshirt runs small. For the perfect fit, we recommend ordering one size larger than your usual size.